MARVIS × Uklon: how Cosmed Group builds brands through experience

We do more than distribute brands. We help them grow.

At Cosmed Group, our role goes beyond bringing products to the Ukrainian market. We create experiences that make brands visible, recognisable and memorable.

One example is the MARVIS × Uklon campaign in Kyiv, which connected with audiences at several touchpoints.

Brand visibility

Six MARVIS cars were branded on all sides. During the first three weeks, they travelled 22,264 km and completed 1,740 rides across Kyiv.

Discovering the product

Passengers received MARVIS miniatures, while branded materials inside the cars introduced them to the brand. A visual encounter became an opportunity to try the product for themselves.

Digital campaign

Advertising in the Uklon app, with a direct link to our retail partner, created a path from discovering the brand to making a purchase.

Influencer support

Actor and influencer Anastasiia Tsymbalaru helped amplify the campaign.

These figures are interim results from the campaign’s first three weeks, not its final outcome. The campaign was still running when this article was prepared; full results and digital analytics were planned for after it ended.

Distribution puts a product on the shelf. Brand development gives people a reason to choose it.