Proraso: professional Italian shaving care

In 2020, Cosmed added Proraso, a brand of Italian manufacturer Ludovico Martelli SRL, to its portfolio.

The brand’s story dates back to 1908, when Florentine Ludovico Martelli turned an everyday shave into a grooming ritual. Proraso offers a wide range for different skin and beard types. Ingredients such as aloe extract, shea butter, sandalwood oil and green tea extract help care for the skin before, during and after shaving. The core range includes pre-shave creams, rich shaving foams, and aftershave balms and lotions.

A beard also needs dedicated care. Proraso has developed professional collections for beards and moustaches to help keep them comfortable and well groomed. Its premium Azur Lime, Wood & Spice, and Cypress & Vetiver lines each have a distinctive scent.