All Lirene products are developed in the company's own R&D center. The brand owns several innovations in the field of anti-aging cosmetics: for example, it was first brand that pioneered the use of folic acid in anti-aging products. Also, one of the most iconic achievements in the creation of Lirene cosmetics is the use of vitamin K for direct application to the skin. High quality of the products, assortment and affordable price have made the brand famous among consumers around the world